Yays is where travellers get to feel like locals with a little help from their Yays Concierge, and the Yays Neighbourhood Guide in their pocket. Yays dares guests to travel differently by leaving the welltrodden tourist trail behind in favour of true urban exploration. Yays guests create memorable moments by unlocking Europe’s most surprising and authentic neighbourhoods, by getting under the skin of the city and in the process stumble upon something, or someone, unique. Yays aims to create a pan-European portfolio of premium aparthotels in unique locations across Europe’s most dynamic cities. Yays will open new properties in The Hague (2020) and Antwerp (2021), in addition to its existing portfolio in Amsterdam, Paris and Barcelona. Our goal is to achieve a committed portfolio of 5,000 serviced apartments in Europe by 2030. With the ability to acquire, lease and co-invest in real estate, we remain committed to broadening our network of owners, investors and developers. Yays provides a unique solution to partners who are eager to enter the hybrid hospitality-living space with a solid and reputed extended stay brand. Yays Concierged Boutique Apartments was launched in 2014 by Short Stay Group, collectively one of the largest serviced apartment providers of Europe.